Displaying 1 - 36 of 1683 results
AI writers - which automate the writing of blog posts, articles and website copy - are one of the most cutting-edge, yet controversial, digital tools increasingly employed by SEO specialists, copywriters, advertisers, bloggers and marketeers...
Posted by: Creativepool Editorial
It would be hard to define the AstraZeneca rollout anything other than a small disaster. The pharmaceutical company that was deemed the saviour from the all-mighty Covid blight is now going through a substantial PR crisis, with fake news popping up...
Posted by: Antonino Lupo
Emergency services can stream live video from your smartphone Air ambulances in Kent, Surrey and Sussex have been trialling a smartphone app that lets doctors and paramedics view livestreamed video from the scene of an emergency before they arrive...
Posted by: Creativepool Editorial
Just 20% of UK news audiences feel confident that the news they are reading is real and 70% want social media companies to take more responsibility for tackling fake news, research conducted for the7stars, the UK’s largest independent media...
Posted by: Creativepool Editorial
April Fools Day is an event that's perfect for modern media, given the potential for wide reaching mayhem and confusion. With the world currently a place where the unbelievable and the borderline satirical appears to hit the headlines on a daily...
Posted by: Benjamin Hiorns
With the Christmas season fast approaching (the John Lewis ad runs on the 10th and Sainsbury’s on the 14th, so be sure to mark those dates in your calendar), ad land is starting to rev its engines. We're only one week into November, but we've...
Posted by: Benjamin Hiorns
“Fake it until you make it” is a common adage in the creative industries but never before has it rang so true as with the spoof ad agency created to satirise the notoriously amoral oil and gas company Saudi Aramco. Climate collective...
Posted by: Benjamin Hiorns
In ‘hold the front page’ news, the pundits on BBC Radio 4 offered that the race to choose this country’s next leader might well be decided by an electorate whose primary source of news - and so opinion - is still newspapers. That...
Posted by: Richard
Everyone loves a good con story. You only have to see the success of the recent Anna Sorokin drama and Tinder Swindler documentary on Netflix to see how infatuated we all are with the seedy inner-workings of a good long con. But the latest big con...
Posted by: Benjamin Hiorns
From Tokyo to London and a career in journalism, you can tell that Simeon Paterson has travelled far and wide. Perhaps that's even where his passion for journalism comes from - and we wouldn't be surprised. Journalism is an art, and it can be a...
Posted by: Creativepool Editorial
Operation Black Vote (OBV) has launched a campaign that uses real quotes from politicians to encourage Britain's youth, particularly Black and Minority Ethnic (BAME) community, to register to vote. Created by Saatchi & Saatchi London, a hard-hitting...
Posted by: Creativepool Editorial
Global tech giant Apple has announced further plans for its original video subscription service that will launch later this year along with details of a new gaming platform and news media service. Screen time Apple TV+ will give users access to...
Posted by: Creativepool Editorial
Wunderman launches Fund Female initiative Wunderman UK is launching a new initiative called Fund Female, encouraging its employees to consciously support female-owned businesses. Starting today and running for a week, staff will take up the...
Posted by: Creativepool Editorial
Dyson launching electric car in 2020 British inventor James Dyson (hero image) is investing £2 billion into developing a battery-powered vehicle, which is expected to launch in 2020. An email sent from Dyson to his employees revealed that a...
Posted by: Creativepool Editorial
IKEA launches solar battery packs to rival Tesla's Powerwall IKEA is expanding its solar panel offering with a battery-storage solution, which it claims could help homeowners cut their electricity bills by 70%. The Swedish furniture giant has been...
Posted by: Creativepool Editorial
In the latest phase of and Rothco's Christmas campaign for Tesco Ireland, “Here’s to the Hosts,” the brand broadcasted the biggest surprise yet from Dubliner, Suzin. On Monday this week (November 21), young mum, Suzin, broke the...
Posted by: Creativepool Editorial
Whilst the concept behind North Korean dictator Kim Jong Un is genuinely terrifying; a real-life King Joffrey with a god complex born of indoctrinated power and a revolving cabal of yes men, the man himself is rife for parody. One of my favourite...
Posted by: Benjamin Hiorns
News UK will this evening launch the first ever TV ad for its new digital betting and gaming platform, Sun Bets. The 60” TV commercial is a noisy, disruptive, confident celebration of football culture, emphasising the friendship, fun and...
Posted by: Creativepool Editorial
Find Enlightenment. Each one of us is different, which is why customisation and personalisation have been at the forefront of our minds. Starting on Monday 17th of July, you will be receiving a new innovative weekly email. The Lastest News &...
Posted by: Creativepool
The Londoner was working in central Afghanistan when he stepped on a landmine and lost both legs and an arm five years ago. He has endured more than 30 operations since then. "I understand what it is to suffer from war," the 44-year-old said as he...
Posted by: Giles Duley
French design company Appropriate Audiences have hacked a 3D printer and combined it with a tattooists' needle to create a unique “Tattoo Printer,” which might take a lot of the guesswork (and some would say artistry) out of future visits...
Posted by: Benjamin Hiorns
TBWA Helsinki has teamed up with Fremantle Media, the producers of hit American reality shows such as “American Idol” and “The X Factor” to produce ad campaigns for the Finnish ad agency sitcom “Buy This!”...
Posted by: Benjamin Hiorns
MySpace is an astonishing use of new technology, which links people to one another, and allows them to share news, views, photos and comments. It is extraordinarily popular, particularly with younger people, and is growing every day. This makes it...
Posted by: Magnus Shaw
Earlier this year, Jeremy Paxman suggested some editions of Newsnight should simply inform the viewing audience there was nothing much to talk about, before rolling the closing credits. Knowing Paxo, he was probably just being provocative, or even...
Posted by: Magnus Shaw
A report recently released by Bloomberg seems to suggest that Apple's decision to outsource less of their creative marketing to TBWA\Chiat\Day and take care of more of its marketing 'in-house' might not have been the brightest move. Results pulled...
Posted by: Benjamin Hiorns
by Magnus Shaw Jimmy Carr is recording an episode of the sweary panel show 'Eight Out Of Ten Cats' tonight. A week ago, that news would be no more intriguing than discovering your train has a filthy lavatory. But a week is a long time in a troubled...
Posted by: Creativepool
Gartner’s hype cycle of a product or service begins when it’s new, shiny, and all the rage. The market buzz increases, and people can’t stop talking about it. Quickly, it hits the peak of inflated expectations. As the interest and...
Posted by: CARMA
Post-truth is, when taken on its own terms, is a pretty terrifying concept. Without the truth, the objective becomes subjective, and facts can be acknowledged or ignored based on personal bias. What you’re left with is the cultural and...
Posted by: Benjamin Hiorns
Susannah Morgan, Deputy Managing Director at PR agency, Energy PR, discusses how Lizzo’s recent lawsuit and surrounding controversy is a sobering reminder to brands not to undermine the reason their audience loves them. Lizzo’s recent...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? Nope, there is no “typical” day! And that’s what I love. I’m still learning the team, clients, ways of working at the moment which is great fun. My role...
Posted by: Creativepool Editorial
Elon Musk - ask one person and he’s only a few steps removed from a “real life Bond villain” but ask somebody else and he’s basically the saviour of free speech. Indeed, according to market research platform Appinio, 2 in 5...
Posted by: Benjamin Hiorns
Content sharing is now easier than ever before. On social media like Instagram and others, content can be forwarded in a matter of seconds. But who is paying the consequences of this increased convenience and connectivity online? Of the 3 billion...
Posted by: Creativepool Editorial
Never did I once think that in my lifetime we’d be seeing war in Europe and never did I think we’d see a historical figure in our midst that echoed the pure despotic evil of Adolf Hitler. But here we are, two weeks into a completely...
Posted by: Benjamin Hiorns
Facebook made it quite clear that the company isn’t fine with Apple allowing users to opt out of personalised ad tracking with iOS 14. Of course, that shouldn’t come as a surprise to anybody. Some context first: Apple has officially...
Posted by: Antonino Lupo
Brands owe consumers much more than they usually let transpire. As both their advocates and their fiercest critics, consumers will fight for a brand they believe in and they will be ready to take it down just as easily. Often, a brand’s story...
Posted by: Antonino Lupo
We've had Graphic Design Trends, Web Design Trends, Animation Trends and even Colour Trends for this groovy and newborn 2021. Truth is that there's plenty to be excited about for the next 12 months, despite of what these bleak beginnings may seem to...
Posted by: Creativepool Editorial